Graphic Design Services
Our graphic design services are designed to support marketing for small businesses, so you stand out in a crowded marketplace. Our design packages ensure your visuals align with your company goals as well as the overall brand and style of your business.
Brand Development
Developing a brand with solidified guidelines will ensure recognition is strong within your organization and to your audience. When developing your brand, Boom will work with you and your team to establish each aspect and implement these into your guidelines.
The following elements will be analyzed, discussed, and developed for your Brand Guidelines (if required):
Brand Strategy
Brand strategy is a critical step that sets the foundation for how a business will be perceived in the market. To hone in on the details you want your brand to portray, we will discuss the following topics with our clients:
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Brand Proposition
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Company Vision
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Company Mission
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Company Purpose
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Company Values
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Target Audience
Logos
As part of a comprehensive brand development package we provide a suite of essential logo designs to ensure your brand’s visual identity is robust and versatile. This package includes:
The Master Logo
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Serves as the primary representation of your brand
Secondary Logo
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For alternative contexts where a different emphasis or format is needed
Distinctive Icon
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Used for app icons or social media profiles, adding to your brand’s flexibility in digital spaces.
To safeguard your brand’s integrity, we include guidelines with your colour palette codes, logo use rules and Logo and Icon Misuse guides. Ensuring that your branding is consistently applied and protected across all platforms.
Brand Colours
Creating the perfect colour palette during brand development is a crucial step in crafting a brand’s visual identity. We begin the curation by understanding the brand’s ethos, target demographics, and the emotional responses the brand aims to evoke. Utilizing colour psychology and your personal preference, we suggest colours that align with these goals. Our team also considers practical aspects such as colour versatility for different media and legibility to guarantee the palette is not only beautiful but functional across all platforms.
Typography
Boom provides a detailed typography plan designed to enhance your brand’s visual communication. Once the typography has been established for your brand, the rules and elements of your will be included in your brand guidelines and include rules for Headings, Subheadings, Titles, Captions, Quotes, Standout Text, and Regular Body Copy. This ensures every piece of content you produce is not only aesthetically pleasing but also perfectly aligned with your brand’s identity, enhancing readability and reinforcing your brand's character.
Imagery
When developing a brand for clients, imagery guidelines are essential to ensure that all visual components align with the brand's identity and messaging. After our branding discovery call, the guidelines provided for imagery will outline the following:
Here’s what may be included in the imagery guidelines based on your company’s needs:
Image Style and Tone
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An Outline on the overall style and tone of the images that reflect the brand's personality.
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This could range from professional and polished to casual and playful, depending on the brand ethos.
Subject Matter
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Specification of the type of content that should be featured in the images.
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This might include people, landscapes, product shots, abstracts, etc.,
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How these subjects should align with the brand values and target audience.
Composition and Framing
Guidelines on how images should be composed including:
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Use of space
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How subjects are framed
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Use of symmetry or asymmetry
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Preferred photographic techniques such as shallow depth of field or high contrast.
Image Quality
Set standards for image resolution and quality to ensure that all visuals appear professional and are suitable for both print and digital use.
Usage of Logos and Text
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How and where logos or any textual overlays should be positioned within images
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Includes information on logo sizing, placement, and the allowed background conditions.
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Re-Brand Development
It's important to refresh your brand with strong elements that people will remember and recognize, this facelift will not only gives you a fresh new look, it will also establish guidelines that will ensure recognition is strong within your organization and to your audience.
The rebranding process is uniquely tailored to YOUR needs. By having customizable rebrand packages we can pick the steps and elements necessary for your particular situation.
Logo Design
Are you looking for a new logo without the entire brand being developed? We can tailor the services from our brand development package to help you. Ensure the first representation of your company’s image is a memorable and recognizable reference for your audience.
Our team will work with you to establish the type of impact and first impression you want to achieve, then go through different logo types to establish designs you are drawn to. From there, one of our experienced graphic designers will create 3-4 concepts as a ‘starting point’ for your design.
The concepts can be changed as much as you like until we have a design you are 100% satisfied with. As logos are designed using an hourly rate over a project price tag, there’s no cap on the number of edits and changes you make to create the perfect logo.
Logo designs include a brand sheet and ‘how to use your logo’ guidelines.
Logo Refresh
A logo refresh ensures your established brand is still recognizable, but stays modern and sharp to continue to attract attention.Are you looking for a logo refresh without the entire brand being redone? We can tailor the services from our re-brand package to help you.
Our team will work with you to establish the type of impact and first impression you want to achieve, then go through the elements of your logo you want to keep with the refreshed design. From there, one of our experienced graphic designers will create 3-4 concepts as a ‘starting point’ for your design.
The concepts can be changed as much as you like until we have a re-design you are 100% satisfied with. As logos are designed using an hourly rate over a project price tag, there’s no cap on the number of edits and changes you make to create the perfect logo.
Logo re-refreshes include a brand sheet and ‘how to use your logo’ guidelines.
Media Design
Media design focuses on how items that will be printed or digitally used as marketing collateral. The elements of this type of design are created on computers and the final product is either a physical or digital manifestation (such as a print newspaper, or Facebook ad) Here are some examples of media design elements our team can create for you:
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Billboard ads
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Office Signs
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Posters
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Newspaper ads
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Brochure/local guide ads
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Print newsletters
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Online news outlet ads
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Meta (Instagram/Facebook) Ads
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Flatsheets
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Report design
Is your media design not on the list? Contact us for a tailored graphic design service to fit your needs.
Portfolio
Check out our portfolio of previous work (including all of our graphic design services)