Search Engine Optimization (SEO)

On-Page Optimization

On-Page Optimization ensures all your web pages are optimized for SEO best practices, such as proper use of tags (title, meta, and header), high-quality and properly tagged images, and URLs that are search engine friendly. On-page optimization ensures each page utilizes relevant keywords efficiently and effectively.

Alt text

Text used to describe images used on your website. This also makes your page accessible to everyone. 

Content Updates and Creation

Regularly updating existing content and adding new, high-quality content are essential. This keeps the website relevant and engaging for visitors, and also signals to search engines that your website is active, improving your rankings. 

Blog Development and execution
When you add a new blog post to your website, search engines generally view this as an update to your site, indicating that it's active and current, this is also a great way to incorporate the keywords you would like to rank for into more of your site’s content. 

Backlink Analysis & Building

Use Boom to continually analyze your backlink profile to identify and remove any potentially harmful links that could lead to penalties from search engines. Simultaneously, focus on building high-quality backlinks from reputable sites in your industry to boost your site's authority and rankings.

User Experience (UX) Evaluation

Evaluating and improving the user experience on your website can lead to better engagement, lower bounce rates, and higher conversion rates, all of which positively impact your SEO rankings. Boom is here to help you consider factors like site navigation, content layout, and call-to-action placements.

Competitor Analysis

Let us help you keep an eye on your competitors' SEO strategies and performance. 

Adding meta tags to your website

Snippets of text that describe a page's content for search engine crawlers to read and index. 

Internal linking strategy

Internal linking is an essential strategy for optimizing your website's SEO, serving multiple key functions that enhance both usability and search engine visibility. The links between various pages on your site improve navigation, allowing visitors and search engines to find and understand your content more easily. 

Quarterly Keyword Analysis

Regular analysis helps you stay competitive in search engine results by adapting to trends and changes in search behaviours.

SEO Audits

Keeping your website technically sound ensures better user experience and aids search engine bots in indexing your site more effectively. Boom provides ongoing SEO Audit services through our internal software to conduct regular audits that identify and fix technical issues that could impact your website's SEO performance, such as slow loading speeds, broken links, or crawl errors. 

Mobile Optimization

With the increasing use of mobile devices to access the internet, ensuring your website is mobile-friendly is crucial. This includes responsive design, fast loading times on mobile devices, and easy navigation on a smaller screen.

Performance Monitoring & Analytics

At Boom, we utilize AHREFs software to regularly monitor your site’s performance using tools like Google Analytics and Google Search Console. This helps track changes in traffic, understand how visitors interact with your site, and identify successful elements or areas for improvement.